I. E-MAIL MARKETING , PROMOTION AND OPT-IN

Learn the basics about e-mail marketing, including b2b, and find out all the do's and don'ts provided by many tutorials:

• When is email marketing spam? ("Like it or not, email is still the best way to reach a mass online audience...")
• Email Marketing Strategy
• Permission E-mail Marketing vs. Spamming
• Best Practices for Permission Email ("..Permission email
  marketing is one of the most cost-effective tools marketers have ever known..")
• Top 3 Email Marketing Dilemmas (Article)
• Relationship E-Mail Marketing vs. Spam
• B2B Discovers Email Marketing: Part 1
• What Sales Can Teach B2B Email Marketing ("..Much has been made of the kinship between email marketing and direct mail...")
• Develop an Opt-in E-mail List ("..Mailing lists are a very popular way to create traffic and generate repeat visitors to a Web site, often leading to additional affiliate sales and referrals..")
• So You Want to Be an Email Marketer? (Article)
• Building Your E-Zine Subscriber Base and Selling Ad space
• Choosing Effective Lists ("..This report will help you to: Determine the profile of your target market. Deal more effectively with list vendors and brokers. Identify the right mailing list. Effectively test lists before program roll-out.." - Nice Tutorial)
• Email Marketing: What Every PR Pro Needs to Know (Article)
• Email marketing reports: Advertising by E-Mail -- Without
  Raising Hackles!
• Delivering on Email: Lessons Learned
• Mining the Data Depths of E-Mail Marketing - How to Lengthen lifetime Value ("..As much as e-mail marketing has been hailed as the "next big thing" and a "killer app" there's been one thing lacking in many campaigns -- good, hard evidence of effectiveness.
• Step-by-step guide to e-mail marketing ("..You want to reach your customers. You need to reach your customers. But how?
• Launching an Email Newsletter ("..few marketing vehicles can match the power of a high-content, free email newsletter delivered regularly to subscribers. Here's how NOT to get yours off the ground.." - Article)
• Loyalty Through Email ("..Customer loyalty. It's like a
  coveted treasure one of those desirable things we all strive for. What's the best way to achieve it?..")
• How to Capture Visitor E-Mail Addresses (Article)
• Leveraging Your Confirmation Emails
• Report From the Field: Email Marketing Best Practices ("..What follows are ground-level, tactical tips that apply to business-to-business (B2B) and business-to-consumer (B2C) email marketing...")
• Selling Ad Space in Your E-Zine ("Once your email newsletter subscriber base reaches a certain size, you can start selling advertising. Extra revenue -- sounds good! But here are some things you should to think about first..." - Article/Tutorial)
• Fifteen Great E-Publishing Tips
• Getting Optimal Results From Email Marketing ("..When engaging your customers with email marketing, or any other media, it's not just a matter of getting results; it's about getting the right results.")
• and more...

II. DESIGN, ARTWORK & SIGNATURE ISSUES

Your e-mail letter needs to be prepared for optimum appearance. Our collected tips and tutorials give you all the information you may need:

• The Art of Email Design (Article)
• Psst: What’s the Best Font for Your Newsletter? ('Email Marketing Case Studies' towards html e-mail. Article)
• Rich Email: Part 1
• Using Rich Media in Email Marketing
• E-Mail Signature files ("..Just as you would not think of leaving your telephone or fax numberoff a sales brochure, neither should your web site address bemissing..")
• 10 Tips for Writing Productive E-mail Copy
• and more...

III. Commercial E-Mail Marketing Solutions

There are many e-mail solutions on the market which can be customized. Here are some articles related to them. They may help you to:

• Buying e-mail advertising ("..Who remembers the early days of Internet advertising, when banners used to click through at rates much higher than 0.5 percent? If you're nostalgic for those days, you may want to consider an email campaign..." - Article)
• Email Marketing for Media Planners: Finding the Lists ("..Regarding the broad categories of opt-in lists, buyers must ask various questions -- beyond those about the simple technical means by which the list was assembled. Buyers need to know the following...")
• E-mail That Grabs You ("..an e-mail solution that is so
  riveting, that it not only got my attention, but it prompted me to contact them to ask: 'How do you do that?'...")
• and more...

IV. FREE AND COMMERCIAL OPT-IN E-MAIL LISTS

Finding the right list for your purpose is a science for itself. Whatever you are doing - work with clean lists only, wether they are free or of commercial nature:

• Source For Free Targeted Email List Announcements ("New-List is a series of mailing lists segmented by category that provide the Internet community with notification of the creation of new email lists on any topic.." - Free Service)
• Clean opt-in e-mail lists [$]
• Opt-in e-mail. ("..We have email campaigns available for every budget and since we are an email list owner, not a broker or reseller, you'll benefit from our competitive pricing and exclusive opt-in email lists available only through us..." [$])
• Web directory of opt-in email lists for rent ("Commercial
  e-mail lists that are compiled on a voluntary or opt-in basis. The list owner states that the list is built on a subscription basis, so that the recipients of your e-mail message are willing to receive commercial e-mail advertising.")
• 100% opt-in: Recommend email lists
• Email List Brokerage: An Email Tracking System divisions can help you select and acquire Email lists for your marketing activities. The experienced Email Tracking System broker will guide you through all the steps to create a successful Email Marketing campaign.
• Opt-In list for advertiser [$]
• and more...