I. E-ZINE PUBLISHING ARTICLES AND TUTORIALS

Everything you need to know about e-zine design, publishing and marketing:

• An E-zine Publishing Handbook. You have an e-zine, want to publish one or looking for a special one? Then check out this site first!
• Daily Tips, Reviews and Resources for Email Newsletter Publishers (Many useful articles! about e-zines formats and contents)
• Email Marketing - 8 Tips How NOT to Get Your Advertisement Read
• Five E-zine Publishing Blunders to Avoid
• Plug-in a Never-Ending Free Subscriber Feed ("..Ezine
  publishers are always looking for ways grow their title's
  subscriber base...")
• Building a Successful Email Newsletter (Tutorial)
• Newsletter Strategy Sessions - For publishers of non-
  commercial newsletters (13+ useful & detailed articles and tutorials)
• Loyal Readers or Subscribers? ("..develop legions of loyal
  readers by developing an interactive relationship.."0
• Where Are My Subscribers? (Tips on how to get subscribers. Article)
• A Beginner's Guide to Effective Email (See also further
  chapters on left bar! - Detailed Tutorial)
• The Ezine Personalization Debate (Part I. & II.)
• Ezine Publishing - The 7 Most Common Mistakes
• Using Signature Files As A Networking Tool
• and more...

II. E-ZINE ADVERTISING AND ADVERTISEMENTS

No matter if you want to increase your subscribers or want to sell your ad space: You need information how to do this best. Below are tips you may like to follow:

• "Ezine Advertising", Low Cost Highly Targeted Mediums That Produce Results
• Research before you advertise! ("..Before you run out and purchase advertising in your favorite ezine, or the first ezine that strikes your fancy, research the market. First.." - Article)
• Email Marketing - 8 Tips How NOT to Get Your Advertisement Read
• How To Get Free Advertising By Participating In E-mail
  Discussion Lists
• Swapping E-Zine Ads (A list of publishers who own their own ezine and have said they would like to trade ads with other publishers.)
• Sell ad space and lose less!
• Selling Ad Space in your E-zines (Tutorial)
• Little Known Secrets To Increase Ezine Ad Response Ten Fold Automatically! (Article)
• Increasing the Advertising Value of Your Ezine (Article/ Tutorial)
• The Free Ad Myth ("..Why would a publisher of an online Ezine or Newsletter give away free ads? The obvious answer is to build their subscription numbers. Notice I specifically did not say readership...")
• Ezine Purchase Agreements (and related links to more
  excellent articles such as: Determining an Ezine's Selling
  Price, Finding Ezine Buyers and Sellers, Privacy Concerns When Selling an Ezine and Buying and Selling Ezines: Introduction)
• and more...

III. DIRECTORIES OF E-ZINES

Besides design and advertising, you need to know where you can find the e-zines you are interested in. In this paragraph are the directories useful for you:

• The Directory of Ezines is an online searchable database of ezines that accept classified advertising both paid and free advertising. Free registration for e-mail publisher [$]
• Free Directory of Ezines. Site includes also several useful e-zine articles.
• The Email List-Advertising Resource Center; Email List
  Advertising Directories
• E-mail Newsletter Directory
• and more...

IV. LETTER DESIGN TIPS

Designing a newsletter or ad to get attention is more than only art: You need to know the fundamentals. The tips below will give you a good start:

• How to Use "Upwords" to Increase Response (Article/Tutorial)
• Blend Bullets And Benefits To Boost (Article/Tutorial)
• How To Create A Captivating Headline (Article/Tutorial)
• A Beginner's Guide to Ezine Publishing - Ezine Format and Design (Article/Tutorial)
• and more...

V. DISCUSSION GROUPS, Forums & LISTS

Our letter will not provide all answers, many more questions may popping up occasionally. In this case newsgroups, discussion lists and forums are the places you may ask for further help:

• epub ("..The Email Publishers' Discussion List is for owners of email newsletters and lists who would like to get together and share their experiences and knowledge or ask questions..")
• EPDigest.com Forums
• List Forums (Discussion Topics page)
• The Email Discussion List Exclusively for List Moderators
• and more...